The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Corum

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Corum was founded in La Chaux-de-Fonds, Switzerland, by Gaston Ries and his nephew, René Bannwart, in 1955. One year later, the first Corum's watches were produced. Corum's claim to fame came early on when the company introduced a watch made out of a $20 gold coin, which was an instant best-seller.

Corum offers a range of watch styles, including classic dress watches, sporty chronographs, and diving watches. Many of their watches feature unique designs and complications, such as the Admiral's Cup watch which has a distinctive 12-sided case and nautical pennants on the dial.

Corum is also known for its limited edition watches, which are produced in small numbers and often feature intricate designs and rare materials. These watches are highly sought after by collectors and watch enthusiasts.