Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Brellum

Brellum is an independent Swiss watch brand founded in 2016 by Sébastien Muller, who comes from a family with over four generations of watchmaking expertise. The brand's headquarters is located in Porrentruy, Switzerland, within the heart of the Jura region, known for its rich horological heritage.

Brellum focuses on creating high-quality, limited-production mechanical watches that combine timeless design with modern functionality. The brand is particularly celebrated for its COSC-certified chronometers, which highlight precision and reliability. Each Brellum timepiece is a testament to Swiss craftsmanship and attention to detail.