The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Behrens

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Behrens

Behrens is an independent watch brand formed by a group of watch-lovers, the name is to tribute the legendary German industrial designer “Peter Behrens” (1868-1940) who was a pioneer of products’ design . The brand aims to create innovative and unique watches that combine mechanical enthusiasm, boundless creativity and artistic expression.

The brand's history dates back to 2012, when the founder and chief designer, Mr. Behrens, decided to create his own watch brand after working as a designer for several international watch brands. He gathered a team of passionate and talented watchmakers, engineers and designers to realize his vision of creating watches that are not only functional, but also artistic and expressive.

The brand has launched several collections of watches that showcase its originality and craftsmanship. Some of the notable launches are, The Starship series, which features a futuristic design inspired by sci-fi movies and space exploration, The Navigraph series, which features a GMT function that allows the wearer to track two time zones simultaneously.