The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Baume & Mercier

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Baume & Mercier

Baume & Mercier is a luxury Swiss watch brand that has been creating elegant and timeless timepieces since 1830. The brand's watches are known for their classic design and exceptional craftsmanship, and they are highly sought after by collectors and enthusiasts around the world.

Baume & Mercier offers a range of watches for both men and women, including dress watches, sports watches, and chronographs. The brand's collections include the Clifton, Hampton, Capeland, Classima, and Linea, among others.

One of the hallmarks of Baume & Mercier watches is their attention to detail and the use of high-quality materials. The brand's timepieces are crafted from materials such as stainless steel, gold, and leather, and they feature Swiss-made mechanical movements that are renowned for their accuracy and reliability.

Baume & Mercier watches are also known for their affordability, making them a popular choice for watch enthusiasts who are looking for high-quality timepieces that won't break the bank.