Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Armin Strom

Armin Strom is a Swiss watch brand known for its innovative and highly precise timepieces. The company was founded in 1967 by Armin Strom, a master watchmaker with a passion for creating exquisite watches that embody the perfect balance of form and function.

Armin Strom watches are highly sought after by collectors and enthusiasts alike, and the company has gained a reputation for its technical prowess and attention to detail. The brand's signature feature is the skeletonization of the movement, which allows the wearer to see the intricate workings of the watch in action.

Armin Strom's watches are made with the finest materials, including precious metals, sapphire crystal, and top-quality leather and rubber straps. The company also produces its own in-house movements, which are designed, manufactured, and assembled entirely in-house.

In addition to its classic timepieces, Armin Strom has also created a range of innovative watches that incorporate cutting-edge technology, such as the Mirrored Force Resonance, which uses a unique resonance system to improve accuracy, and the Gravity Equal Force, which ensures constant energy transmission to the escapement.