Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Introducing With Manuel Emch, CEO of Louis Erard, at Geneva Watch Days 2024!

Discover the latest stunning collaboration with watchmaker Stefan Kudoke, featuring four unique executions—including an exquisite mother-of-pearl edition. With a legacy of crafting limited edition, masterfully designed, and affordable timepieces, Louis Erard continues to push the boundaries of creativity and craftsmanship. You can also watch the interview on the Waqt platform’s website and read a detailed article about this collaboration to learn more about the inspiration behind these new releases and what makes them stand out in the world of luxury watchmaking. 
 

In this article we have done a complete review of these editions.


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