Article of the week
The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Introducing William Wood Unveils The USA Fire Exit Watch

A unique piece with all proceeds benefiting the LA Fire Foundation

The world has witnessed the devastating wildfires in Los Angeles over the past few days, with fast-moving flames destroying thousands of homes and buildings. The extreme conditions forced mass evacuations, even prompting LVMH Watch Week to relocate from LA to New York

However, in times of crisis, brands that give back stand out, and British watchmaker William Wood has stepped up with a charitable initiative. The brand has released the USA Fire Exit Watch, a one-of-a-kind timepiece that will be auctioned off, with all proceeds benefiting the LA Fire Foundation in support of those battling the devastating fires.

The USA Fire Exit Watch builds upon the previous green Fire Exit watch but has a red-and-white color scheme inspired by US fire exit signs. The watch features a robust 41mm gunmetal grey 316L stainless steel case, measuring 13.5mm thick, identical to its predecessor. The dial is protected by a domed sapphire crystal, while a white unidirectional rotating bezel features red 60-minute graduations. Turning the watch over, the caseback features a rectangular window displaying a Fire Exit Sign Man, symbolizing the urgency and dedication of firefighters responding to emergencies.

The white dial features a black minute ring with red indices and an applied fire helmet logo. A circular date window, positioned between 4 and 5 o’clock, is color-matched in red with white numerals. A signature feature of the Fire Exit series, the weekday wheel showcases seven distinct fire exit sign illustrations, each representing a daily activity.

  • Monday - Stuck in traffic
  • Tuesday - Coffee at work
  • Wednesday - Taking work calls
  • Thursday - Exercise
  • Friday - Thank god it’s Friday!
  • Saturday - BBQ
  • Sunday – Sunday Night Football

The watch is powered by a Sellita SW220 automatic movement, operating at a frequency of 28,800 vph (4Hz) and offering a 41-hour power reserve. It comes fitted with an upcycled red fire hose strap, reflecting the brand’s connection to firefighting heritage. Additionally, an extra strap made from repurposed California fire hose in bright orange is included.

As a one-of-a-kind timepiece, the USA Fire Exit Watch will not be available for regular purchase. Instead, it will be auctioned exclusively on William Wood’s website on February 1st, with 100% of the proceeds benefiting the LA Fire Foundation.

For more information, you can visit William Wood’s official website. 

Technical specifications: William Wood USA Fire Exit Watch
  1. Case: 316L stainless steel case, domed sapphire crystal, white unidirectional rotating bezel with red 60-minute scale, rectangular window on caseback
  2. Diameter: 41mm
  3. Thickness: 13.5mm
  4. Water resistance: 100 m
  5. Dial: white, black minute ring, red indices, applied fire helmet logo, circular date window positioned between 4 and 5 o’clock, central weekday wheel 
  6. Movement: Sellita SW220, automatic
  7. Frequency: 28,800 vph (4Hz)
  8. Power reserve: 41 hour 
  9. Functions: Hours, minutes, seconds, day, date
  10. Bracelet / Strap: upcycled red fire hose strap, extra strap made from repurposed California fire hose in bright orange
  11. Availability: Unique piece  
  12. Price: Not available 

0 Comments