Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Introducing The New Atelier FVF Genève FVF2 Time & Day Intrepido

The brand’s second release and the beginning of its new Intrepido collection

Franc Vila is an independent Spanish watchmaker and a well-known figure in haute horology. He established his namesake brand in 2005 but later sold it after the business underperformed. In 2018, he returned with a new brand, Atelier FVF Genève, blending his signature design philosophy with modern craftsmanship.

The FVF2 Time & Day marks the latest release, and The FVF2 marks the start of the brand’s new Collection Intrepido, a line dedicated to traditional and sporty timepieces. The watch features a Grade 5 titanium unibody case, measuring 39.5mm in diameter and 9.75mm in thickness. The case construction integrates the movement’s base plate as part of the structure, complemented by screwed-in, subtly asymmetrical lugs. Additionally, the light blue variant comes with a platinum bezel.

The dual-layer dial consists of a Grade 5 titanium base with an 18K gold top layer, finished in black or light blue. The layout includes central hours & minutes hands, and small seconds between 4 and 5 o’clock, along with a retrograde day-of-the-week display in Spanish.

Powering the watch is the in-house, hand-wound FVF2 calibre, composed of 247 parts and running at 21,600 vph (3Hz). The movement offers an 80-hour power reserve and showcases exceptional finishing, including hand-polished inward angles, black polishing, circular graining, micro-sandblasting, and hand-engraved inscriptions.

The watch is paired with a hand-sewn leather strap in black or blue, secured by a Grade 5 titanium pin buckle. The black dial version is part of the permanent collection, while the light blue variant is limited to just 8 pieces. Prices are set at CHF 85,000 / AED 343,000 for the standard model and CHF 90,000 / AED 363,300 for the limited edition.

For more details, visit Atelier FVF Genève’s official website.

Technical specifications: Atelier FVF Genève FVF2 Time & Day Intrepido
  1. Case: Grade 5 titanium, asymmetrical lugs, platinum bezel (light blue variant)
  2. Diameter: 39.5mm
  3. Thickness: 9.75mm
  4. Water resistance: 30 m
  5. Dial: black or light blue, Grade 5 titanium and 18K gold, central hours & minutes, small seconds between 4 and 5 o’clock, retrograde day-of-the-week 
  6. Movement: FVF2 calibre, hand-wound, in-house, hand-polished inward angles, black polishing, circular graining, micro-sandblasting, hand-engraved inscriptions, 247 parts
  7. Frequency: 21,600 vph (3Hz)
  8. Power reserve: 80 hours 
  9. Functions: hours, minutes, small seconds, retrograde day
  10. Bracelet / Strap: hand-sewn leather strap in black or blue, Grade 5 titanium pin buckle
  11. Availability: (black variaint) permanent collection, (light blue variant) limited to 8 pieces
  12. Price: (black variaint) CHF 85,000 / AED 343,000, (light blue variant) CHF 90,000 / AED 363,300 

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