Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Interview In our conversation with Ms. Daniela Dufour, the watchmaker who carries a weighty legacy

Her entry into a field that had always been exclusive to men, and her dedication to achieving her dream

In our interview with Ms. Daniela Dufour, she shares her enjoyment of her first visit to Dubai. Daniela also delves into her journey in the watchmaking field, discussing the challenges she faced as a woman carrying the weighty legacy of her father, a genius in watchmaking. She opens up about her dream of creating her own watch, a shared aspiration among all watchmakers, she notes.


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