The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Ztage

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In 2017, the independent brand ZTAGE was founded by “Cyrus Wong” who studied computer systems analysis in Australia, and “Franco Wong” who has garnered experience in sales and management roles with prestigious Swiss watch brands, including Vacheron Constantin, Bvlgari, Zenith, Roger Dubis and Chopard, not to mention there 20 years of experience in the watch industry in Hong Kong. Before Launching ZTAGE they teamed up together and initiated a watch retail outlet and established a business offering comprehensive watch repair and maintenance services.

ZTAGE combines in-house design with traditional Swiss watchmaking techniques. From movement to watch assembly, it all takes place in Switzerland. Once the watch is assembled, it is sent to our headquarters for a rigorous final 240-hour inspection to ensure that each watch is of the highest quality.