The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Vertex

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Vertex, a British watch brand with a storied history dating back to 1916, was founded by Claude Lyons to produce military timepieces for the British Army. Like many other brands, Vertex struggled during the Quartz Crisis, ultimately ceasing production in 1972.

In 2016, Don Cochrane, the great-grandson of Claude Lyons, revived the brand with a mission to honor his family's legacy and reintroduce Vertex's exceptional craftsmanship to a new generation of enthusiasts.