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The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Urwerk

is a Swiss luxury watch brand that was founded in 1997 by brothers Felix and Thomas Baumgartner, along with Martin Frei. The brand is known for its avant-garde and innovative designs, as well as its complex and precise movements.

Urwerk watches are characterized by their unique time display systems, which often use rotating or satellite-like mechanisms to display the time in a new and creative way. The brand is also known for its use of high-tech materials, such as titanium and carbon fiber, and its attention to detail in the finishing of its watches.

Urwerk has several notable collections, including the UR-100, UR-105, and UR-110 lines, among others. The brand has won several awards for its designs and movements, and its watches are highly sought-after by collectors and watch enthusiasts.

In addition to its watch collections, Urwerk also produces limited edition art pieces that blur the line between watches and sculpture, and are highly valued by collectors. The brand continues to push the boundaries of what is possible in watchmaking, and is a leader in the world of haute horlogerie.