The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

U-Boat

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U-Boat

U-Boat is a young Italian watch brand that was founded in 2000 by Italo Fontana, renowned for his handcrafted and limited edition pieces. The brand draws inspiration from vintage timepieces made for the Italian Navy during World War II. U-Boat watches feature a rugged appeal with large cases, robust construction, and retro-inspired aesthetics.