The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

SELLITA

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SELLITA

Is a Swiss company that specializes in manufacturing watch movements. It was founded in 1950 and focuses on producing mechanical watch movements.

Over the years, SELLITA has collaborated with numerous watch brands. Many prestigious watch manufacturers have relied on SELLITA movements to power their timepieces. Notable Brand's associated with SELLITA include Tag Heuer, Oris, Tudor, and Hamilton. These partnerships highlight the trust and recognition of Brand expertise in delivering reliable and accurate movements for the watch industry.

SELLITA has received multiple awards and certifications that affirm the quality and craftsmanship of its movements. These accolades demonstrate Brand's dedication to producing movements that meet the highest standards of precision and performance.