The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Schwarz Etienne

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Schwarz Etienne

Schwarz Etienne is a Swiss watch brand that was founded in 1902 in La Chaux-de-Fonds, Switzerland. The brand has a rich history of producing high-quality mechanical timepieces that are renowned for their precision and elegance.

Schwarz Etienne prides itself on its in-house production of mechanical movements, which are developed and manufactured entirely in-house. This level of vertical integration allows the brand to have complete control over the quality of its timepieces, from the initial design stage to the final assembly and testing.

Schwarz Etienne offers a range of collections, each with its own unique style and set of features. Some of the brand's most popular collections include the Roswell and Roma.

The brand's watches are known for their exquisite attention to detail, with each timepiece featuring intricate designs and finishing techniques that are the hallmark of Swiss watchmaking. Schwarz Etienne watches are also highly sought after by collectors, with limited edition models and collaborations with artists and designers often selling out quickly.

Overall, Schwarz Etienne is a respected name in the world of luxury watchmaking, offering exceptional quality and craftsmanship to discerning customers who value precision, elegance, and style in their timepieces.