The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Robot

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ROBOT is a watch brand born in the heart of the Czech Republic, where a rich tradition of craftsmanship seamlessly blends with modern technology. Its name draws inspiration from 1921, when Czech writer Karel Čapek introduced the word “robot,” symbolizing innovation. Founded by Josef Zajíček in 2018, ROBOT pays tribute to this historic milestone. Each ROBOT timepiece is meticulously handcrafted in Nové Město nad Metují, combining the precision of Swiss movements with distinctive Czech design.