The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Reuge

Home
Brands
Reuge

Reuge is a renowned Swiss brand specializing in the manufacturing of high-quality timepieces and mechanical music instruments, particularly music boxes and mechanical musical devices. The company was founded in 1865 by Charles Reuge in the town of Saint-Croix, Switzerland, and has become one of the leading names in the field.

Reuge is famous for its craftsmanship in creating music boxes with intricate mechanical movements, often using metal cylinders or combs to produce music. In addition to music boxes, the company also produces other mechanical musical devices such as musical organs and discs.

Reuge is known for its luxurious and unique products, often handmade with traditional techniques, blending creativity and precise engineering. The brand targets customers who appreciate fine, authentic mechanical and musical devices, making their products sought after as collector's items and luxury goods.