The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Pequignet

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Pequignet

Pequignet was founded in 1973 by Émile Pequignet in Morteau, a French town nestled in the mountains near the Swiss border. A self-taught visionary, Émile Pequignet established the brand with the ambition to create distinctive timepieces that honor French heritage and craftsmanship.

The brand quickly gained recognition. In the early 2000s, Pequignet embarked on an ambitious journey to become a fully integrated manufacture. By inaugurating its own Haute Horlogerie laboratory in 2008, the brand began designing and producing its movements entirely in-house. This dedication led to the introduction of the Calibre Royal in 2011, followed by the Calibre Initial in 2021.