The New Patek Philippe Twenty~4 7340/1R Perpetual Calendar

Introduced in 1999, the Twenty~4 collection was Patek Philippe’s first dedicated line of feminine timepieces. The original model featured an Art Deco-inspired manchette (cuff) design, but in 2018, the brand unveiled the Twenty~4 Automatic, which is a round-cased iteration powered by an automatic movement. This year, Patek Philippe elevates the collection further by introducing a perpetual calendar complication, marking the collection's debut in the realm of Grand Complications.
Crafted entirely in 18K rose gold, the watch features a 36mm case with a slender profile of just 9.95mm, making it sit gracefully on the wrist. The case is meticulously finished with a combination of polished and brushed surfaces, enhancing its refined aesthetic. Two dial options are available. The Ref. 7340/1R-001 features a silvery opaline dial with a vertical satin finish, evoking the texture of shantung silk that feature irregular texture, while the Ref. 7340/1R-010 presents an olive green sunburst dial for a more contemporary appeal.

Orient

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Orient is a well-known Japanese watch manufacturer with a rich history that dates back to 1901. It was originally established as Tama Keiki Company and later changed its name to Orient Watch Company, Limited. The company's founder, Shogoro Yoshida, began his venture by opening a wholesale shop called "Yoshida Watch Shop" in Ueno, Taito, Tokyo, Japan. Initially, the shop dealt with the distribution of watches. However, as time passed, Yoshida expanded his business and started producing gold wristwatch cases.

In the year 1950, the company was officially recognized as Orient, and it has been operating under this name since then. Orient mainly focused on marketing mechanical watches, which are known for their craftsmanship and precision. However, they also diversified their product offerings by manufacturing quartz, light-powered, and radio-controlled models.

In 2001, Seiko Epson Corporation acquired a majority stake in Orient, becoming its major shareholder. This partnership brought significant advancements and synergies between the two companies. Finally, in 2017, Seiko Epson fully integrated Orient into its operations, strengthening its presence in the watch industry.

One interesting aspect of Orient's history is that they introduced several notable watch models over the years. Some of these watches gained popularity among watch enthusiasts. Examples of such models include the "Dynamic," "Grand Prix 100," "Fineness," and "Tenbeat".