The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

MIYOTA

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MIYOTA

Is a Japanese company that specializes in the manufacturing of watch movements. Its origins can be traced back to 1959 when Citizen Watch established a movement factory in the town of MIYOTA in Nagano, central Japan. MIYOTA, as a brand, was officially launched in 1980. MIYOTA is known for producing both quartz and mechanical watch movements for a wide range of watch brands.

Brand movements have been widely used in watches across various price segments, from popular brands to luxury timepieces. Many watch brands have collaborated with MIYOTA to utilize its movements, including Michael Kors, Invicta, Bulova, Fossil, and Nixon. These partnerships highlight the trust and reliance on MIYOTA expertise in producing reliable and accurate watch movements.

The company has received numerous awards, including certifications that attest to the precision and reliability of its movements. These certifications reflect Brand's commitment to manufacturing high-quality movements that meet international standards.