The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

March LA.B

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March LA.B

In 2009, longtime friends Alain Marhic and Joseph Chatel set out to add a distinct French touch to the global watchmaking landscape. With Alain’s experience in the industry—honed during his time at Quiksilver—he returned to the Vallée de Joux to deepen his expertise. He brought on Jérôme Mage, the visionary behind Jacques Marie Mage eyewear, as creative director, while Joseph handled financial strategy. Their brand, March LA.B, was born, "March" honoring a meaningful month for the founders, and "LA.B" symbolizing their connection to Los Angeles and Biarritz, the cities they call home.