Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

MAGHNAM

MAGHNAM, established by the Jordan watchmaker Sohaib Maghnam, and the Chief Executive Officer at Albidaa. MAGHNAM is a unique fusion of automotive design and horology. Sohaib Maghnam, who balances his roles as an engineer and a watchmaker, was born in 1995. A student at Politecnico di Milano, Italy, he harbors a deep passion for watches, cars, and the quintessence of Italian beauty. His creations are mechanical timepieces that draw inspiration from warriors and mythology, exemplified by the "Mohareb" (Arabic for "Warrior"). This model also marks the debut of Maghnam's first retrograde movement with retrograde hours to the front of the watch and a vertical minutes counter in the middle of the case, with many more exceptional collections like Makina and Madar.

Each timepiece from MAGHNAM is a testament to the harmonious blend of creative vision and mechanical mastery.