The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Jaquet Droz

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Jaquet Droz

The Jaquet-Droz brand is a Swiss luxury watch manufacturer with a captivating history that traces back to 1721. Its journey began with Pierre Jaquet-Droz, a skilled watchmaker and precision mechanic born in La Chaux-de-Fonds, Switzerland. He gained renown for his intricate clock movements that featured music and automata, attracting an elite clientele impressed by his creations.

In 1758, Jaquet-Droz traveled to Spain, where he showcased his striking clocks to King Ferdinand VI, leaving a lasting impression on the monarch with his exceptional craftsmanship.The brand's success continued to soar, leading Pierre Jaquet-Droz to establish a workshop in London in 1774. Subsequently, with the assistance of James Cox London, Jaquet-Droz expanded his reach to the Chinese market, achieving significant recognition and accomplishments.

By 1788, Jaquet-Droz had reached the pinnacle of success, but economic challenges arising from the French Revolution and the Napoleonic Wars later impacted the brand's fortunes.

In the year 2000, the Jaquet-Droz brand was acquired by the Swatch Group, a significant event that marked the brand's resurgence. With renewed energy, Jaquet-Droz returned to its roots in La Chaux-de-Fonds and opened the Atelier de Haute Horlogerie in 2010, further enhancing its reputation for craftsmanship and innovation.