Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Ikepod

Ikepod is a Swiss watch company that was founded in 1994 by Oliver Ike and Marc Newson. The brand is particularly famous for its cult disc-shaped design watches.

In its early years, the brand enjoyed success with its original design watches. However, the company later underwent changes when it was acquired by new investors. The new CEO announced a shift in production, stating that the watches would be manufactured in Hong Kong and equipped with Miyota quartz movements. This change aimed to make Ikepod watches more affordable and accessible to a wider audience.