The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Horage

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Horage, based in Biel/Bienne, was founded in 2007 by Andi Felsl and Tzuyu Huang. The brand is known for its high-quality mechanical watchmaking, contemporary design, and innovative technology. Their first in-house caliber, the K1, launched in 2015 after years of development, exemplifying their commitment to precision and modularity.