The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Grönefeld

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Grönefeld

is a Dutch luxury watch brand founded by brothers Tim and Bart Grönefeld in 2008. The brand is known for its high-quality timepieces that combine traditional watchmaking techniques with innovative design.

Grönefeld watches are handmade in the brand's atelier in the Netherlands, and each timepiece is crafted with meticulous attention to detail. The brand's most famous watch is the Parallax Tourbillon, which features a unique tourbillon mechanism that is designed to improve the accuracy of the watch.

Grönefeld is also known for its use of high-quality materials, such as precious metals and rare gemstones, and for its innovative approach to watch design. The brand has won numerous awards for its timepieces, including the prestigious Grand Prix d'Horlogerie de Genève award in 2014 for its Parallax Tourbillon watch.

Today, Grönefeld produces a range of high-end watches, including dress watches, sports watches, and complicated watches such as tourbillons and perpetual calendars. The brand is highly regarded by watch collectors and enthusiasts for its exceptional craftsmanship and innovative design.