The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Genus

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Genus was founded in 2019 as an independent watchmaking brand based in Geneva, Switzerland. They introduced the GNS 1.2, their inaugural timepiece, which showcases a world-first innovation in mechanical watchmaking.

The brand takes pride in its commitment to quality and craftsmanship. The GNS 1.2 is entirely manufactured in the independent workshop of the brand, adhering to the highest standards of Swiss Haute Horlogerie. The watch is designed, developed, and crafted following tradition, with meticulous hand decoration and finishing.

Sustainability and ethical practices are also key focuses for the brand. They carefully select suppliers who prioritize environmental and social impact. The brand emphasizes the use of ethical materials and responsible sourcing.