Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Frédéric Jouvenot

Frédéric Jouvenot is a Swiss watch brand founded by Frédéric Jouvenot in 2008. 

Frédéric Jouvenot's timepieces often feature complex mechanical movements, such as retrograde displays, jumping hours, and tourbillons, which are housed in contemporary and distinctive case designs. The brand also incorporates futuristic materials, such as carbon fiber and titanium, into its watches.

One of Frédéric Jouvenot's most notable timepieces is the Helios, which features a unique, semi-circular hour display and a sunburst-shaped minute hand that appears to orbit the dial. The watch also includes a tourbillon movement and a power reserve indicator. 

Frédéric Jouvenot watches are all handcrafted in Switzerland and are produced in limited editions. The brand is committed to sustainable and ethical practices and uses eco-friendly materials whenever possible.