The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Fam Al Hut

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Fam Al Hut

A rising Chinese brand with a striking name “Fam Al Hut” founded by two young men from southern China, Dai and Lukas, who share a passion for watchmaking and astronomy. Though the name may sound Arabic at first, it is in fact derived from a star Fomalhaut, the brightest star in the constellation Piscis Austrinus (the Southern Fish).