The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

EZA Watches

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EZA Watches

Founded in 1921 in Pforzheim, Germany, EZA Watches quickly gained recognition for its precision and reliability. The brand's name is derived from the initials of its founders, Ernest and Adolf Zafir.

EZA Watches has showcased its commitment to innovation and style through notable launches. Among them is the iconic EZA Super KonTiki, a diving watch beloved by professionals and enthusiasts for its robust design and exceptional water resistance. In recent years, EZA has experienced a revival, reintroducing the Super KonTiki line in 2016 and expanding its collection with modern interpretations of classic designs.

EZA Watches is praised for its meticulous attention to detail and reliance on Swiss automatic movements, ensuring both precision and durability. The brand's timepieces offer exceptional value for money, with premium craftsmanship and Swiss-made movements at accessible price points. EZA's dedication to creating watches with timeless appeal and exceptional performance has garnered a loyal following among watch enthusiasts worldwide.