The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

ETA

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Is a Swiss company specializing in the manufacturing of watch movements. Founded in 1856, ETA has established itself as a reference in producing high-quality watch movements. The company excels in both mechanical and quartz movements, offering a wide range of artistic works for different watch styles and complexities.

Over the years, ETA has collaborated with numerous prestigious luxury watch brands, making it a trusted partner in the industry. Prominent brands such as Omega, TAG Heuer, Breitling, Longines, and Tissot have utilized ETA movements in their watches. These collaborations have allowed these brands to benefit from ETA's exceptional technical expertise and craftsmanship, resulting in timepieces that combine Swiss precision with elegant design.

ETA has been recognized with numerous awards and certifications that reflect its excellence and innovation. The company has received multiple certifications for the accuracy and reliability of its movements, including the renowned COSC (Contrôle Officiel Suisse des Chronomètres) certification.