The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Edox

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Edox

Edox is a Swiss luxury watch brand with a rich history that dates back to 1884. Founded by Christian Rüefli-Flury, the brand has established itself as a symbol of precision, craftsmanship, and innovation. Edox has a strong legacy in the world of sports watches, particularly in the realm of water sports, where the brand has made significant contributions.

Throughout its history, Edox has launched notable timepieces that have captured the attention of watch enthusiasts worldwide. In 1961, the brand introduced the iconic Edox Delfin, a diver's watch renowned for its exceptional water resistance and durability. This collection became highly sought after by professional divers and enthusiasts alike. Another significant launch was the Edox Chronorally collection, introduced in 2013. Inspired by motorsports, these watches combine ruggedness and precision, featuring bold designs and high-performance features.

Edox has achieved several milestones and garnered recognition for its commitment to excellence. The brand has received multiple awards for its innovative designs and technical achievements. Notably, Edox was the official timekeeper of the Class-1 Powerboat Racing World Championship, showcasing its expertise in providing accurate timing for high-speed events. With a heritage rooted in Swiss watchmaking traditions, Edox continues to deliver timepieces that embody precision, durability, and style.