Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Ebel

Ebel is a renowned Swiss luxury watch brand with a rich history spanning over a century. Founded in 1911 by Eugène Blum and Alice Lévy, Ebel quickly gained recognition for its exquisite craftsmanship and elegant designs. The brand's name itself is an amalgamation of the initials of its founders, representing their commitment to quality and excellence. Throughout its history, Ebel has remained dedicated to creating timepieces that blend timeless aesthetics with innovative Swiss watchmaking techniques.

Ebel has introduced several significant launches that have solidified its position in the luxury watch industry. In 1977, the brand introduced the Ebel Sport Classic collection, which became an instant success. With its distinctive integrated bracelet and sleek design, the Sport Classic collection showcased Ebel's ability to combine sportiness and sophistication. Another notable launch was the Ebel Wave collection in 1977, characterized by its flowing lines and fluid design inspired by the gentle waves of the sea. This collection captured the essence of elegance and became an iconic representation of the brand.

The achievements of Ebel are a testament to its commitment to excellence and innovation. The brand has received numerous prestigious awards, including the Red Dot Design Award and the Grand Prix d'Horlogerie de Genève. Ebel's watches have adorned the wrists of notable figures and celebrities, further enhancing the brand's reputation for luxury and style. With a legacy built on Swiss precision and timeless design, Ebel continues to be celebrated for its exceptional craftsmanship and dedication to creating timepieces that exude sophistication and elegance.