Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

DeLaneau

The Swiss brand DeLaneau was founded in 1949 by Mrs. Suzanne DeLaneau. The brand stands out by creating timepieces that go beyond functional timekeeping and turn them into wearable works of art. Suzanne's vision blends the technical precision of watchmaking with the art of high jewelry, resulting in timepieces that are enchanting.

The brand has introduced iconic collections that embody its dedication to artistic expression and technical innovation. The brand's achievements include prestigious awards for its artistic creations and intricate enamel work.