The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

De Rijke & Co

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De Rijke & Co

de Rijke & Co is a Dutch-based watch brand known for crafting elegant mechanical timepieces for drivers. Founded by Laurens de Rijke, a Design Engineer with a passion for classic vehicles, adventure, and watches, the brand combines craftsmanship and innovation to create exceptional timepieces. With their meticulous attention to detail and commitment to traditional watchmaking techniques, De Rijke & Co produces watches that are designed, manufactured, finished, and assembled in their atelier in the Netherlands.

Inspired by his journeys and love for mechanical solutions, Laurens de Rijke embarked on a mission to develop a mechanical watch specifically for drivers.

The flagship collection of De Rijke & Co is the Amalfi Series, named after the beautiful coastal region in Italy. These watches cater to gentlemen drivers, featuring a unique case construction that allows for a 90-degree rotation, enhancing readability while driving. The solid lugs and specially designed strap further contribute to the legibility and functionality of the watches.