The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Cvstos

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Cvstos

Cvstos is a Swiss luxury watch brand founded in 2005 by Sassoun Sirmakes and Antonio Terranova.

Cvstos timepieces are often characterized by their bold and futuristic designs, which incorporate unique materials such as carbon fiber, titanium, and precious metals. Many of their watches feature complex movements, including chronographs, tourbillons, and minute repeaters.

In addition to their technical and aesthetic innovations, Cvstos is also known for their commitment to customization and personalization. Customers can choose from a range of case materials, dial designs, and straps to create a unique watch that reflects their individual style.