Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Culem watches

CuleM Watches, a fresh microbrand originating from Valencia, Spain, was established by Matthew Cule in 2018. The brand name "CuleM" combines his surname and initial. In May 2019, he introduced his inaugural watch collection through Kickstarter, featuring ten variations across three primary models, all tailored for globetrotters who span 24 time zones. Let's explore this enticing offering in the GMT watch sector, which was introduced through Kickstarter.