The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Cuervo y Sobrinos

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Cuervo y Sobrinos

The Cuervo y Sobrinos brand was founded in (Havana, Cuba) in 1882 by the Cuervo family. The brand is known for its classic and elegant designs, as well as its promotion of Cuban culture and lifestyle.

Cuervo y Sobrinos watches are crafted using only the finest materials and Swiss-made movements, ensuring exceptional quality and precision. The brand offers a range of collections, each with its own unique style and features. For example, the Historiador collection features vintage-inspired designs with a modern twist, while the Prominente collection offers bold and contemporary styles.

One of Cuervo y Sobrinos' most iconic collections is the Esplendidos collection, which is inspired by the glamour and sophistication of 1950s Havana. The watches in this collection feature classic and elegant designs, with round cases and simple dials, as well as a range of complications such as chronographs, moonphases, and power reserve indicators.

Cuervo y Sobrinos also offers limited edition watches that celebrate important milestones in Cuban history, such as the 1959 Revolution and the historic visit of Pope Francis to Havana in 2015.