The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Concord

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Concord

Concord is a Swiss watch brand that was founded in 1908. The brand is known for its high-quality watches, which are crafted using traditional Swiss watchmaking techniques and feature elegant and sophisticated designs.

Concord offers a range of watch styles, including classic dress watches, sporty chronographs, and diamond-encrusted timepieces. Many of their watches feature complications such as moon phases, perpetual calendars, and tourbillons, which are highly sought after by collectors and watch enthusiasts.

Concord also offers a line of quartz watches that are both accurate and reliable.The brand also has major collections of watches (Mariner , Mariner SL and Saratoga).