Chronora

Born in Abu Dhabi, Chronora began as a pursuit to redefine timekeeping through a modern lens, blending precision with forward-thinking design. After years of development, the brand was founded out of a passion for creating watches that not only measure time, but also express innovation and artistry. The name “Chronora” is derived from the Greek word chronos, meaning time, symbolizing a deep connection to tradition, while the brand’s contemporary aesthetic embodies the future of watchmaking. Each Chronora timepiece merges past and future, offering both elegance and performance for those who appreciate innovation in their everyday lives.

Founded by Awadh Al Mur, the brand is the result of over three years of meticulous design aimed at fusing vintage charm with modern craftsmanship. Launching in one of the most competitive categories—chronographs—Awadh introduced three bi-compax chronographs inspired by the natural beauty of the UAE. The debut trio includes: Al Mugheirah, Al Dhanna, and Liwa.