The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Chronora

Home
Brands
Chronora

Born in Abu Dhabi, Chronora began as a pursuit to redefine timekeeping through a modern lens, blending precision with forward-thinking design. After years of development, the brand was founded out of a passion for creating watches that not only measure time, but also express innovation and artistry. The name “Chronora” is derived from the Greek word chronos, meaning time, symbolizing a deep connection to tradition, while the brand’s contemporary aesthetic embodies the future of watchmaking. Each Chronora timepiece merges past and future, offering both elegance and performance for those who appreciate innovation in their everyday lives.

Founded by Awadh Al Mur, the brand is the result of over three years of meticulous design aimed at fusing vintage charm with modern craftsmanship. Launching in one of the most competitive categories—chronographs—Awadh introduced three bi-compax chronographs inspired by the natural beauty of the UAE. The debut trio includes: Al Mugheirah, Al Dhanna, and Liwa.