The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Certina

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Certina is a Swiss watch brand that was founded in 1888 by brothers Adolf and Alfred Kurth in Grenchen, Switzerland. The brand is known for its sporty and rugged watches that are built to withstand the rigors of various outdoor activities. Certina watches are also known for their reliability, precision.

One of the key features of Certina watches is their use of the DS (Double Security) system, which was introduced in the 1950s. The DS system is designed to enhance the durability and water resistance of the watches, and it involves a series of features including a reinforced caseback, a thicker crystal, and a crown protection system.

Certina offers a range of collections, including the DS Action, DS Podium, and DS-8, And other groups. The DS Action collection is particularly popular among divers and features water resistance up to 300 meters, while the DS Podium collection is designed for motorsports enthusiasts.