The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Bulova

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Bulova is a renowned American watch brand that was founded in 1875 by Joseph Bulova in New York City. The brand has a long and rich history.

Bulova's watches are known for their precision and accuracy, thanks to the brand's groundbreaking technologies such as the Accutron. The brand's commitment to innovation continues to this day with its Precisionist collection, which features a proprietary quartz movement.

Bulova offers a wide range of watch collections for men and women, including dress watches, sports watches, and classic timepieces. The brand's watches are made using high-quality materials, such as stainless steel, leather, and sapphire crystal, and often feature diamonds and other precious stones for added luxury.

One of Bulova's most iconic collections is the Accutron, which features sleek and modern designs inspired by the brand's pioneering electronic watch technology. The collection includes a range of models, including chronographs, dress watches, and sports watches.

Bulova is also known for its partnership with the US military, having supplied watches to the US Army and Air Force during World War II. The brand's Military collection pays homage to this history, with vintage-inspired designs and durable materials that are designed to withstand the rigors of military life.