The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Berneron

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Berneron

Founded by SYLVAIN BERNERON, Trained in fine arts & industrial design, Sylvain was scouted by BMW, where he began his career as a working student at the age of 19, before spending several years there as a designer.

After spending 5 years at the Richemont Group as a design manager, then an other 5 as Chief Product Officer at Breitling, he came to realize that he needed more creative freedom. The kind of freedom that simply can’t be given in a large corporate structure. September 2022 is the turning point where he decides to create the company Berneron SA.

Academy Member of the GPHG since 2023, Sylvain continues to develop technical and industrial knowledge, playing an active role in the watchmaking industry as well as in collectors community.