The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

BCHH

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BCHH

The watch brand was founded by Mr. Benjamin Chee HH in 2019. The watches produced by the brand are meticulously handcrafted by a team of skilled craftsmen who excel in various areas of watchmaking, including watchmaking, movement design, finishing techniques, enameling, silk embroidery, engraving, gemstone cutting, and case finishing. By bringing together these craftsmen, the brand aims to create watches that are among the best in the world.

BCHH watches are renowned for their heritage quality and exemplify rarity, exclusivity, meticulous attention to detail, refined design, and unmatched quality. They are considered artworks of horology, representing centuries of artisanal traditions and a multitude of artistic endeavors. Some references of the brand even introduce world-first innovations in watchmaking, pushing the boundaries of the industry.

Overall, it is a brand that represents the fusion of craftsmanship, design, and innovation in the world of luxury watches. Its watches are highly sought after by watchmaking experts, reflecting the brand's commitment to creating timepieces of outstanding excellence.