Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Batavi

Batavi Watches is a Dutch boutique watch brand that was started by Ugur in 2017. The brand offers timepieces that aim to captivate both the visual senses and the spirit of its wearers. Drawing inspiration from vintage aesthetics and Dutch minimalism, Batavi Watches creates designs that embody the values of resilience, honesty, courage, and fearlessness.

The brand's name, "Batavi", references a historical group of small village people who fought against powerful oppressors, even in the face of certain defeat. This historical inspiration reflects the brand's ethos and the values it seeks to convey through its timepieces.