The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Bamford

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Bamford

Bamford is a British luxury watch brand founded in 2004 by George Bamford, who comes from a family with a long history in the luxury watch industry. The company specializes in the customization of high-end watches, mainly Rolex and TAG Heuer models.

Bamford's customization process involves a variety of services, from personalized engravings to complete reworking of the watch's appearance and functionality. This includes changes to the watch's dial, bezel, case, and bracelet, as well as modifications to the watch's internal mechanism. The brand offers a wide range of customization options, including different materials, colors, and finishes.

Despite being a relatively young brand, Bamford has made a name for itself in the luxury watch industry thanks to its innovative and unique customization services. The brand has collaborated with numerous high-end fashion labels and iconic brands, such as Bentley and Aston Martin, to create limited-edition timepieces.