The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Awake Watches

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Awake Watches

The brand was founded in 2017 by French entrepreneur Lilian Thibault. The headquarters of the brand are located in La Chaux-de-Fonds, Switzerland, known for its watchmaking heritage.

One of the key aspects of Awake Watches is their commitment to environmental sustainability. The brand emphasizes the use of eco-friendly and recycled materials in the production of their watches. For example, they incorporate recycled stainless steel, cork, and recycled PET plastic into their watch designs. This approach aims to reduce the environmental impact associated with traditional watch manufacturing.

Awake Watches are known for their clean lines, simple dials, and modern aesthetics. They offer a range of models for both men and women, with different strap options and sizes. The watches typically feature Swiss quartz movements, ensuring accuracy and reliability.

In addition to their sustainable approach and design philosophy, Awake Watches also promote transparency in their production processes. They strive to provide customers with information about the origin of materials used and the overall environmental impact of their products.