The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Artya

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Artya

Artya is a Swiss watch brand founded in 2010 by Yvan Arpa. The company specializes in creating unique and unconventional timepieces that push the boundaries of traditional watch design.

Artya watches are often characterized by their bold and avant-garde designs. Some of their watches feature dials made from materials such as butterfly wings, tarantula exoskeletons, and meteorites, while others are adorned with intricate engravings or hand-painted designs.

In addition to their unconventional designs, Artya watches are also known for their high level of craftsmanship and attention to detail. Each watch is carefully handcrafted by skilled artisans in Switzerland, using only the finest materials.