The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers.

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Artisans de Genève

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Artisans de Genève

Artisans de Genève company based in Geneva, Switzerland. The company specializes in modifying high-end watches from established brands, such as Rolex and Patek Philippe, to create unique and personalized timepieces.

Artisans de Genève's philosophy is to respect the original watch's design while adding a personal touch to make each piece one-of-a-kind. The company's craftsmen are highly skilled in watchmaking, and they work with precision and attention to detail to create custom components, dials, and finishes that elevate the original watch to a new level of exclusivity.

One of the most notable Artisans de Genève creations is the Rolex Daytona "La Barrichello" model, which features a black DLC coating, a skeletonized dial, and a unique black and red color scheme inspired by Brazilian Formula One driver Rubens Barrichello.

Artisans de Genève's customization services are highly sought after by watch enthusiasts and collectors around the world, and the company has built a reputation for its creativity, innovation, and attention to detail.