Article of the week
The Summit Collection: A Strong First Step for New Brand Earthen

Earthen Company is one of the freshest names to enter the watch market, founded in Hong Kong in 2025 by a group of passionate collectors and enthusiasts. Co-founder Jonathan Chan, also a key figure behind The Horology Club, explains that the team approached this project as collectors first, not as traditional watchmakers. 

The result is a debut that doesn’t chase trends but instead offers something unique, a series of ceramic, field- and pilot-inspired watches at an accessible price point. With the launch of the Summit Collection, it’s clear Earthen intends to make an impression from day one.

Arsène Lippens

Arsène Lippens is a rising brand that started in 2023, drawing inspiration from iconic designs. It is the brainchild of three young entrepreneurs – Dries, Alberto, and Stijn. The name of the company honors Dries’ grandfather. The idea behind Arsène Lippens was to unite a community through their watches. In fact, Arsène was conceived as a B2B brand, targeting universities, associations, clubs, and every place where people come together to share their passion.